The Bartleet Group – one of the leading private conglomerates in the island- has unveiled a dynamic new look to reflect its strength, values and future direction. This new image reflects its determination to succeed and grow in a competitive global marketplace.
The Group has also re-classified its operations into three sectors – Plantation & General, Financial and Information Communication - in accordance with a repositioning strategy conceived to face the challenges of the future.
The new image is symbolized by a new Group Logo. It shows the distinctive capital letter B with the left-pointing arrow in white against a red sphere. The sphere represents the world, while the colour red reflects boldness in facing emerging challenges, and white symbolizes purity and integrity in corporate governance.
The trimmed edge of the letter B against the circle indicates movement and adds dynamism to the corporate image. The gradation of red to dark red gives enhanced visual impact, signifying both diversity and versatility.
While the original Bartleet B logo was first introduced 25 years ago to reflect the parent company’s diversification into non-traditional fields like electronics, computers, finance and trading, the new version symbolizes the internal changes arising from the repositioning strategy undertaken to take the Group forward in the new millennium.
All companies in the Group will incorporate the new logo towards achieving a conceptual unity in presentation of their brand identity. This standardization will now be reflected in their corporate communication and promotional material.
The new Group website (www.bartleetgroup.com) has been launched to inform the public about operations and future plans. A photo gallery depicting the 100-year plus history of Bartleets was also unveiled in the main lobby of the Group’s headquarters at 65, Braybrooke Place, Colombo 2.
The Bartleet Group with a history exceeding 100 years is now preparing to build on their reputation by expanding the scope of operations. Their brand promise is ‘Strength of a Century’, while the group values are: Trust with Time, Expertise with Experience and Strength with Stability.
Eraj Wijesinghe, Chairman of the Bartleet Group says, “Our culture of integrity and reliability is the very core of our success, for it helps us to build and maintain strong relationships with our customers”.
The group traces its roots to a broking company founded in 1904 by the Englishman Wilton Bartleet. The business was run for many years before its Board reflected local aspirations. An important change in this regard took place when Mallory Wijesinghe – the father of the present chairman - was invited to be the first Ceylonese director in 1954.
The Bartleet Group has since faced many obstacles, in an environment of political uncertainty and fluctuating economic conditions in the country. However, it has emerged successful as it was built upon firm principles.
Its spirit of enterprise was amply demonstrated when it pioneered a number of new and diverse fields after the opening of the economy in the late 70s.
Bartleets is today a powerful group of companies engaged in several businesses that are inextricably linked to the nation’s economy. The Group has an island-wide presence, and its services and products are widely recognized for both quality and innovation.